As Twitter’s logo is set for a rebrand tomorrow, information about Elon Musk’s plan for Twitter is resurfacing - or should we say ‘X.’
This has a few implications, the main one being the adoption of Web3. We know Twitter has about half a billion users as of 2023. Elon Musk’s alleged plans to offer crypto trading services potentially lower the bar for Twitter users to enter Web3. It’s important to note that about half a billion people are currently in the Web3 space - it’s unclear how much overlap exists between Twitter users and crypto users at the time of writing.
We’ve already seen the successful adoption of super apps by the likes of WeChat (as one example). A recent announcement from Hong Kong showed Visa and Mastercard are now available as forms of payment for international travelers using WeChat in China.
It’s not all fun and games for Super Apps, though. Singapore-based Grab had to let thousands of people go through a significant drop in share price.
So where does this leave us with Twitter on the rise to become a super app?
It might not be the easiest path. There’s already competition from the likes of Brian Armstrong and Coinbase.
On one hand, Coinbase is an app where you can buy and trade cryptocurrencies. While Twitter is a space for public discourse, where you’ll allegedly be able to buy and trade cryptocurrencies soon. I think Twitter has an edge over Coinbase because they already have a “login using Twitter” option across various apps. This could mean it’ll be easier for Twitter to keep everything under its roof while Coinbase still has to branch out.
What’s clear is that the West still doesn’t have a clear super app front-runner, but our guess is that it will soon!
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